We listed a high-end Microsoft Preferred Business Partner professional services firm for sale. Normal listing websites were not producing results.
Our marketing approach also includes directly contacting other business owners in the industry to see if they have acquisition interest. We targeted a firm we thought would be an ideal fit.
After multiple attempts, we finally caught the interest of the CEO. He was on the East Coast and requested that we overnight our marketing materials to him immediately. We did, and he acquired the business, which is still an important piece of his corporate portfolio.